The Tenkara Rod Co. has quietly launched a new rod, the Sierra. A 10 foot, 2.8 ounce rod, the Sierra is advertised as having a “soft flex” and fits into the popular niche of sub 12 foot tenkara rod models. It carries an MSRP of $165.

I’m certain there will be more to learn about this rod in upcoming weeks, however, for now, here is the description as posted on their website:
“The Sierra is our 10 ft. rod. It has an incredibly soft flex and amazing feel to it. We designed it with smaller water in mind. When casting is tight and you need something small and agile, this is the rod. The Sierra is one of our funnest rods because of how light and flexible it is. The rod comes with a 10.5 ft. line which really allows you to keep the rod tip high and your line off the water for precise presentations. And the action of this rod gives you so much feel throughout the entire rod. You have to see it for yourself to believe how much fun it is.”
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